Blog Archives

It’s a good question. After all, over 95% of search traffic comes via page one of a Google search result. And for most NZ websites, 50-70% of their new website traffic and subsequent business, comes from someone doing a Google search.  If your website isn’t showing up on page one for multiple search terms, your website and online strategy simply isn’t working and needs fixing – Urgently. Every day is costing you sales and income. First though, aside from
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There’s lots of reasons websites don’t work for companies. Poor design, more coding, content and far too little attention what Google needs in a website. Yet web site upgrades are often deemed unnecessary and too costlyl Yet these same company owners will seldom hesitate to hire another salesperson, believing them to be the magic bullet to more sales. It’s one option and it’s what businesses have done the last 50 years. But another person, especially to a
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We’ve done a few AdWords campaigns recently for clients and it’s become clear that many are not getting good value. One new client was spending around $350 per week for around 80-90 new visitors per day which they were happy with.  With an average cost of 75c per click. This seemed high to me, even though they were in a very competitive market. After a few days of fine tuning (and a cost to them of $1200 which included setting
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We’ve been building lots of small business websites recently. Our busiest quarter ever! One thing that is coming out is the desire for more features. Specifically, items like webforms that auto-respond to client enquiries, provide email newsletter signups, search optimised, plus Facebook and CRM integration. Thankfully, people are realising that the lovely looking ‘brochure websites’ of the past simply don’t work well. Websites today need to attract customers, be interactive and produce bottom-line sales results. Our industry-leading WordPress
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There’s lots of stories around Yellow Pages online and its effectiveness for business advertising – Eager Yellow Pages reps always have a slick, plausible story to tell. How truthful are they? Independent case studies are rare, but here’s one from Brisbane. You’ll now discover the relative leads generated and costs across Yellow, Google Adwords and general website listings. N.B. This 5 minute video is one of the best introductions to search marketing you’ll find. What surprises most
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SEO and the ability of a website to ‘be found’ by Google is ever-changing. Unfortunately design schools seldom teach the intricacies of search marketing – Which is why most small business websites today are ranked low by Google and will never get to Page One. Too many website designers still cling to the ‘old rules’ and unaware of the major changes Google instituted in mid 2010 which sent even SEO ‘experts’ into a spin. Claims that "the small guys have been
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“It’s like watching a train wreak happening… Very few business will not have been affected in some way by the internet, and they really need to look at their business model.” The words of technology commentator Nigel Horrocks in a recent Radio NZ interview. (27th Jan 2011). He talked of retailers here and in Australia, and their denial over the effects of the internet and customer buying trends on store sales. Is it as bad here? Maybe we can learn
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