The automotive sector has a very low online profile here in NZ. There’s over 30,000 search queries per month in NZ for WOF or car mechanic/repairs via Google.
But because very few of the smaller automotive owner-operated companies have a website, it’s pure luck they get any new clients at all. Those that have a website are often poorly optimised for search. Many still rely upon leads coming from the yellow pages, Finda or MTF websites. Unfortunately these only cover 20% of the marketplace. The other 80% use Google.
This is a huge opportunity that’s going astray. One we can easily fix.
