email-performance Third on the list after Google Search Marketing and website/store is a email marketing and customer list-building strategy.

Done well, building your email list is the most cost-effective strategy you have. It’s critical for business growth.

There’s dozens of online email marketing providers on the planet like Constant contact, Mailchimp and many more. We help clients decide which is the best for their purposes and budget. They’re all appear good on paper, but some don’t work well down here, struggling to send bulk emails via our local ISPs like Xtra, Orcon etc who see these communications as spam – Which means poor delivery rates.

However there’s always new stuff appearing that amazes us. For example a new breed of email marketing 2.0 solutions is appearing that is SO SMART. The best we’ve seen is provided by Sendpepper.com

Sendpepper is not just a powerful, affordable email marketing solution, but unlike all others in the market, includes sales landing pages, personal URLs and most importantly, great built-in customer management and auto-response tools.

List building and Marketing Automation tools

Building up your email customer lists is critical to growing sales. Shown below is our (upgradeable) US$79/mth email marketing and customer management solution from Sendpepper. Note other email solutions only provide basic customer list features. Nothing like this!

Landing Pages and PURLs

Landing pages and purls are yet another unique feature of Sendpepper.

Amazing.

Marketing in 2011

How many media channels do YOU use to find new customers?