It’s not the tools, but the results that are important
Many businesses are confused by all the online jargon and technologies. Even our own proposals, like those from any technology provider, can confuse. It’s not something most business owners easily understand. Questions immediately arise. Will it work for me? Could I get it cheaper? Bottom line is businesses just want more sales leads and happy customers.
Large companies have their own marketing and web design people to investigate and implement this stuff. But small owner-operated businesses often lack the $40,000-$80,000 annual budget needed to hire just one person. And just finding anyone that’s also familiar with copywriting, online advertising and search marketing is near impossible. You’ll still need to outsource a lot of the content and technical stuff. A $100,000/yr budget isn’t unusual.
Do you really need a full time marketing manager and web developer?
A part time marketing manager plus web development role is the most cost-effective small business option. We offer long term contract services to qualifying small businesses charged on a per hour or fix rate basis.
What’s it going to cost?
We find that 5-25 hours work per month is adequate for most tradespeople, small businesses and boutique retailers. Typically costs range from $250-$2,000 per month dependent upon the size of the business, market and workload. It’s much less cost (and risk) than hiring a full time employee (typically $1,000 per week) and also less than many small businesses are currently wasting for their ineffective Yellow pages and print ads each month.
The duties required in marketing can vary and be wide-ranging. We don’t try to ‘sell you’ on a website, email system or iPhone app. In the time allocated each month, we just put in place whatever systems are appropriate and necessary for you to grow your sales leads and businesses – To get closer to your customers.
It’s Easy – Want Proof?
To prove that online marketing doesn’t have to be complex and the success formula well established, here’s Auzzie retail marketing guru Winston Marsh revealing tips in an interview with Terry Brock a few years back. Winston has spent most of his life in the retail trade, helping small business owners market themselves using ALL media channels. This 15 minute gem sums up some simple online selling strategies business owners can put in place quite quickly.
He discusses how one of his NZ clients utilised the telephone, email and simple Webstore, that saved them $70,000 in a salespersons wages and increased his business by 50%. Another simple tip on how to build up a client email lists… Similar email+e-storefront packages can be setup from just $425 per month.
Click on the link below to hear the story…
To learn more about our packages, or to simply find out when Winston is in town next, add your details below.
