Mobile Web
It seems more and more people use their phones to check their email, use Google search and visit restaurant or entertainment websites. This is why we recommend adding your website url link in with your SMS coupon. Here you can provide more information, or perhaps capture their email address for cross-channel marketing.
Why is this important? According to mobile marketing guru Kim Dushinski, mobile web use is growing exponentially as people continue to upgrade their cell phones and get better data plans. It’s just like the days when we all switched from dial up to broadband and got faster computers. The better the equipment, the more we use it. This is certainly the case with many teenagers and young adults, many of whom now prefer to surf the web and social websites on their Apple iTouch instead of their laptop computer!
Although the phones and handheld devices are constantly improving, websites are not being upgraded at the same rate. Too few today are mobile-optimised which means it’s painfully slow to view if you’re using a mobile device.
Is your existing website Mobile-ready?
To quickly check if your business website meets the grade, go to www.ready.mobi
Poor results? We can provide a full website upgrade service. But if your budget and time is limited, we can get you started with our unique QKSAV mobile web ‘landing pages’. (Example here). These are available for a nominal monthly cost, providing your customers more details on your offer, specials, menu or event.
Note this web service is an option and not required for the running of our mobile coupon service. But it is something every business owner should consider as part of his/her longer term online marketing strategy.
