Website Not Working for You?

There’s lots of reasons websites don’t work for companies. Poor design, more coding, content and far too little attention what Google needs in a website. Yet web site upgrades are often deemed unnecessary and too costlyl Yet these same company owners will seldom hesitate to hire another salesperson, believing them to be the magic bullet to more sales. It’s one option and it’s what businesses have done the last 50 years.

But another person, especially to a small business, is a huge overhead costs and a huge risk should the wrong person is hired. It seldom costs less that $70,000 a year by the time all related costs and sales commissions are factored in. That’s  an average of $5,800 per month!

Forget the technology – Think about How to Sell

Here’s another more practical, ‘less geeky’ strategy. What if that same money (say $5k per month) were spent on online marketing and sales? e.g. Website articles, email, e-storefront sales, AdWords etc, together with some good old fashioned follow-up techniques from the 60s. The answer may surprise.

Here’s an old audio clip from veteran marketing guru Winston Marsh in Australia. Winston works with all media channels. Here’s his view on how the internet can be better used by small business. It was recorded a few years back, but the tips and strategies are still valid today. Even more now, as the internet is such a major part of the sales process.

Winston Marsh Tips

Related posts:

1. Why a $5k Website or e-Store is an Overkill
2. Do you REALLY need that new Salesperson?
3. YOU Like Your Website – Does Google?
4. Website is running – How long before Google lists me?
5. Your own Marketing Manager