People today are not just looking for articles and information via images and text, but also videos, which are often easier to learn from and digest. Youtube is the second most popular search channel on the net (after Google itself) and considering that Google owns Youtube, makes Google the search engine giant by a huge margin.
Having a company video is important for two reasons. One, it can help you get found online, for the reasons discussed below. Secondly, a good video can be far more persuasive media channel than a static article or pictures on a website or in print.
Many don’t think of video as a marketing channel, which is silly. We’ve all been watching and coerced by TV ads for 50 years, and having your own Youtube online TV/video ‘channel’ brings educational or promotional videos all within the reach of any small business. The famous ‘will it blend’ series is the best example of how a Youtube video series catapulted a small company to greatness.
BACK TO BASICS: Videos, YouTube and Being Found Online
by Jessica Lee, Bruce Clay Inc, Nov 2010
If you’re not already using videos as part of your Internet marketing strategy, it’s time to start considering it for two very important reasons: Universal Search and YouTube. With videos being a standard blend in the search engine results pages (SERPs) and YouTube being the second largest search engine in the world behind its parent company, Google, people are looking to videos as a new way of obtaining the information they seek.
Don’t know much about video? You’re not alone. Like most new online developments, it takes time for them to go from industry to mainstream. It may seem like an exhausted issue by now to Internet marketers, but for many businesses – small or large – it’s still unchartered territory.
The good news is that while many businesses have not yet capitalized on video, pros in the Internet marketing space have been working hard to understand it, test it and report on it. And once best practices are developed from this, it makes it easier for businesses to adapt to it.
Although YouTube is the most popular and recommended video player, we’ve a number of video distribution options for more secure broadcasts, or for those that simply require their own company-branded players.
p.s. Checkout our article Want a low cost video?
