People today are not just looking for articles and information via images and text, but also videos, which are often easier to learn from and digest. Youtube is the second most popular search channel on the net (after Google itself) and considering that Google owns Youtube, makes Google the search engine giant by a huge margin.

But many don’t think of video as a marketing channel, which is silly. We’ve all been watching and coerced by TV ads for 50 years, and having your own Youtube online TV/video ‘channel’ brings educational or promotional videos all within the reach of any small business. The famous ‘will it blend’ series is the best example of how a Youtube video series catapulted a small company to greatness.

Google have done some interesting things with Youtube video technology, specifically for businesses. It’s yet another one of those amazing, little-known Google services.

Google Video – The New Secret Sauce

Google have provided businesses some specialist enhancements to Youtube as part of their amazing Google Apps Premium business portfolio. It’s not expensive. With a licensing / subscription cost of only US$50/annum, per user, it’s a real bargain. Generally we can set this up for any sized business within a couple days.

This takes YouTube to another level. It places some handy controls and management toolsets around content over and above what Youtube provides natively to the public..

Naturally there are some initial setup and training costs involved for Google Apps in most operations, but these are very modest. For companies to setup such things using traditional Microsoft IT tools and resources would often cost tens of thousands and take months of work. With Google Apps and Google Video, it’s done within a few days and typically at a tenth of the cost.  Thanks Google!

.