Blog Archives

There’s lots of stories around Yellow Pages online and its effectiveness for business advertising – Eager Yellow Pages reps always have a slick, plausible story to tell. How truthful are they? Independent case studies are rare, but here’s one from Brisbane. You’ll now discover the relative leads generated and costs across Yellow, Google Adwords and general website listings. N.B. This 5 minute video is one of the best introductions to search marketing you’ll find. What surprises most
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Of this there’s NO doubt. When WAS the last time you glanced at the Yellow Pages? If you are like me, you probably threw them in the trash when they came. This hasn’t helped Yellows status or finances, with them recently announcing one of the biggest corporate losses in New Zealand history. (Story below). Some doubt they’ll survive the year… But how cost-effective is Yellow for business? For the last few years, the only place most of
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I’ve been a big fan of the Yellow Pages over the years, often recommending them to others as a great way to advertise themselves. But are the Yellow pages now obsolete? They’re certainly struggling financially, with fewer people using their services each week. (With a $1.44b loss last year many doubt they’re be around in 12 months). As the sales leads dwindle, it comes as no surprise that local businesses are looking into alternatives for reaching customers in
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