Website tips

It’s a good question. After all, over 95% of search traffic comes via page one of a Google search result. And for most NZ websites, 50-70% of their new website traffic and subsequent business, comes from someone doing a Google search.  If your website isn’t showing up on page one for multiple search terms, your website and online strategy simply isn’t working and needs fixing – Urgently. Every day is costing you sales and income. First though, aside from
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“It’s like watching a train wreak happening… Very few business will not have been affected in some way by the internet, and they really need to look at their business model.” The words of technology commentator Nigel Horrocks in a recent Radio NZ interview. (27th Jan 2011). He talked of retailers here and in Australia, and their denial over the effects of the internet and customer buying trends on store sales. Is it as bad here? Maybe we can learn
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Just having a pretty website today isn’t enough.  Branding and good looks doesn’t get you much traffic, sales or help pay the bills. Websites need a reason to exist and should have a strong payback. Online shops are superb for selling both popular as well as those niche products. Every day people are using Google to search for very specific items. There’s an immense opportunity here for savvy retailers. But the trick is to list ALL your
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Here’s some great tips from our BIG Commerce partners on using social proof to boost your credibility, traffic and actually sales results.  As always, words of wisdom…
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More people over the age of 55 use the internet now than people under 25, according to the latest research report from the British Population Survey. Even Bill Gates, who conceived the equipment we use, and Tim Berners-Lee, who conceived the Internet itself, are both now 55 and ‘Silver Surfers’ themselves. The under 25’s, the ‘iLifer’ generation who have never experienced life without the internet, are driving some of the newer uses of the Internet such as online gaming, music & movie downloading,
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Our WordPress-based sites have various ways to help you update content. The common way is using a web browser. But with WordPress, there are several other methods we think are even better. One of the best is using the free Windows Live Writer which is reviewed below. (This is an old, though flattering review. The latest version has many enhancements). Microsoft have their own online tutorials here.
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Every business needs a website. It’s as important as having a phone number. But where to start? What type of website or developer to employ? Many have business owners have gone out and invested thousands into a beautiful looking website, that offered dismal returns. Yet they hear of others who have a steady stream of online inquiries and sales through their website. Is there a website strategy or technology that’s better for business than others? Actually, there is…
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